Política de Privacidade

This privacy policy explains how Estúdio Luz e Cor collects, uses, and protects information when you use our online platform and services. We are committed to protecting your privacy and handling your information in a transparent and secure manner, in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) where it applies.

Information We Collect

We collect information to provide and improve our services to you. The types of information we collect depend on how you interact with our site and the services you request.

Information You Provide Directly: When you book a session, purchase prints or albums, request information, or contact us, you may provide personal details such as your name, contact information (like phone number and email address, though we will not list these here in the policy text), physical address, and details about the service you are interested in (e.g., type of photography session, dates). If you purchase services, you will provide payment information, which is processed securely, though we do not store sensitive payment card details on our servers.

Content Information: If you use our services that involve uploading, submitting, or sharing images (e.g., for photo restoration, printing, or album design), you may provide us with photographs containing personal images or information.

Information Collected Automatically: When you visit our site, we may automatically collect certain information about your device and usage patterns. This may include your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This information is primarily used to understand how our site is used and to improve its performance and user experience. We use cookies and similar technologies for this purpose.

How We Use Your Information

We use the information we collect for various purposes, including:

• Providing, operating, and maintaining our services (e.g., scheduling sessions, delivering final products like prints or digital files).
• Communicating with you about your bookings, inquiries, and our services.
• Processing transactions and fulfilling your orders.
• Improving, personalizing, and expanding our services and site.
• Understanding and analyzing how you use our site.
• Developing new products, services, features, and functionality.
• For compliance with legal obligations and protecting our rights and interests.

We process your information based on lawful bases, including: your consent (where required), the necessity to perform a contract with you (e.g., to provide photography services you've booked), compliance with legal obligations, and our legitimate interests (such as improving our services, provided these interests are not overridden by your data protection rights).

Sharing Your Information

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share your information with trusted third-party service providers who perform functions on our behalf, such as hosting, data storage, payment processing, delivery services, or analytics. These providers are given access to information only as necessary to perform their functions and are required to protect your information in accordance with applicable laws and our standards.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
• Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your personal information is transferred and becomes subject to a different privacy policy.
• With Your Consent: We may share your information with your consent or at your direction.

Data Security

We implement appropriate technical and organizational measures to protect the information we collect and store from unauthorized access, disclosure, alteration, and destruction. However, please be aware that no security system is impenetrable, and we cannot guarantee the absolute security of your data transmitted over the internet.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. The retention period for photographs may vary depending on the service provided (e.g., images for printing vs. archived session images). We will securely delete or anonymize your information when it is no longer needed.

Your Data Protection Rights

Depending on your location and applicable laws, you may have certain rights regarding your personal information. These may include the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request erasure of your personal information.
• Request restriction of processing of your personal information.
• Object to the processing of your personal information.
• Request data portability (receiving a copy of your information in a structured, commonly used, and machine-readable format).
• Withdraw your consent at any time, where processing is based on consent.

To exercise any of these rights, please contact us using the physical address provided below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information or to exercise any of your other rights.

Cookies

Our site uses cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

Children's Privacy

Our services are not directed to individuals under the age of 16, and we do not knowingly collect personal information from children under 16 without parental consent. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page. We will update the "last updated" date at the top or bottom of the policy text (though we are not using such indicators here as per instruction). You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.

Contact Us

If you have any questions about this privacy policy or our data practices, you can contact us at:

Estúdio Luz e Cor
2001 Rua Augusta, Suite 305, São Paulo, São Paulo, 01413-000, Brazil